Entrepreneurship and Small Business (ESB) Certification Practice Exam

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Prepare for the Entrepreneurship and Small Business Certification Exam with engaging quizzes. Use flashcards and multiple choice questions, each with detailed hints and explanations. Enhance your entrepreneurial skills and ace your exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

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What type of data informs marketers about a customer's age, gender, or ethnicity?

Behavioral
Demographic
Psychographic
Geographical

The correct answer is: Demographic

Demographic data provides marketers with essential information about a customer's characteristics, specifically age, gender, ethnicity, income level, education, and family size. This type of data is crucial for segmenting the market, allowing businesses to tailor their marketing strategies to specific groups, thereby enhancing the effectiveness of their campaigns. By understanding the demographics of their target audience, marketers can identify trends and preferences that help in product development, messaging, and overall brand positioning. This foundational knowledge helps businesses ensure that their offerings resonate with the right customers and cater to their needs more precisely. While behavioral data focuses on consumer actions and purchasing patterns, psychographics delve into lifestyle, values, and personality traits, and geographical data deals with location and proximity, it is demographic data that specifically addresses the fundamental attributes of potential customers.